Agile strategy
Internationalization has changed with digitalization. Now every company has access to the world. New businesses are born global. Internationalization has to use digital tools, but also digital approach such as agile methodology.
I think many start-ups make mistakes because they are focusing on things that are farther ahead and they haven’t done the work that has built the foundation to support it.
Howard Schultz
To be succesfull in your internationalization, you need to consider it as a core project supported by all team members in the company.
My role is to help you structure this project and lead it to its success. I have trained to agile methods that apply perfectly to internationalization. Internationalization is a long term project. However applying the SCRUM methods and setting up weekly sprints creates a dynamic and enables to have deliverables every week and short term successes.
I have developped technics for internationalization based on user experience and UX design. This enables us to make sure we define correctly who are the ideal customers and how to adress them.
Very often an international collaboration fails because the decision was lead by opportunity not strategy. I design a customer journey to target right and build a long term collaboration.
If you want more details, please contact me.
You are not sure...
…you have the right business model, or the appropriate company size, or the time and ressources… well, just ask me! If things are too cloudy, let’s share an AHA! moment and clear those doubts! Doubt is not removed by thinking but by doing.